Leveraging AI for Good
Key Strategies For Businesses and Nonprofits
Quick Backstory… How I got to AI
Don't Panic! AI is here to help…?
It seems scary, intimidating, overwhelming, some go as far as to say "evil", but AI is just a tool. A life changing, paradigm shattering, revolutionary, and disruptive tool. Like all tools, the "good" or "evil", "constructive" or "destructive", "positive" or "negative" outcomes will be determined by how we use it.
Common AI Concerns
Data Privacy
I don't want AI to access my company data, information or IP.
Technical Complexity
I don't have time to learn something technical and new.
Job Displacement
AI is going to take away jobs and is a threat to humanity, I don't want to contribute my energy to something "evil".
Cost Concerns
I can't afford to build it or pay to use it.
What Can You Leverage Today?
- Using ChatGPT - No hypotheticals, how are businesses and nonprofits leveraging this technology today?
- Other AI Tools - New tools are published almost hourly it seems. What are the tried and true tools?
- Real-World Success Stories showcasing how businesses and nonprofits are successfully leveraging AI to drive growth, improve efficiency, and achieve their goals.
Navigating the Landscape
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2
3
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Co-Pilot - Grammarly - dAisy Ad Management
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GPTs - MidJouney - Perplexity - GPT Teams
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OpenAI - Gemini - Claude- Grok
Finding the right fit
- Existing App
- Custom GPT
- Integrated GPT
- Intra-Business GPTs
Make sure you do some research on any AI application you consider bringing into your tech stack.
ChatGPT
ChatGPT started this revolution a little over a year ago. While AI has been around, and you've been using it, for at least 15 years. ChatGPT was the catalyst for the tsunami of AI we are currently attempting to surf. As business tools go, it is the biggest hammer in the box. So, let's start here.
Identifying Friction or Pain Points
Hiring Needs
If you could hire someone new, what would their job description be?
Automating Manual Tasks
What are the manual computer tasks you and/or your staff hate or would prefer not to do?
Prioritizing Projects
What are the tasks/projects that always seem to get "back burnered"?
"Hire" that Consultant
If you could hire one of those "high dollar" consultants, what would they do for you?
ChatGPT can be a valuable tool for small businesses in several ways
Content Creation: ChatGPT can efficiently generate a variety of content including engaging social media posts, email campaigns, blog articles, website copy, grant proposals, and impact stories. This not only saves time and resources but also ensures consistent and high-quality communication.
Fundraising: ChatGPT can help personalize donor communications, craft targeted fundraising campaigns, and analyze donor data to uncover insights into donor behavior and preferences, leading to more effective fundraising strategies.
Data Analysis: ChatGPT can analyze past donor data, segment donors based on various criteria, and provide insights that help create targeted donor lists and improve outreach efforts.
Volunteer Management: Automate essential tasks such as volunteer recruitment, drafting application forms, and creating personalized thank-you letters. This automation frees up staff time and enhances volunteer engagement.
Operational Efficiency: Improve your organization’s operations by using ChatGPT to handle basic inquiries from donors, volunteers, and the public. It can also generate reports and summaries and schedule meetings, streamlining many administrative tasks. Help with processes and updating documents.
Starting the AI Conversation
Hi ChatGPT, I manage a nonprofit organization focused on providing educational resources to underprivileged communities. I've heard that AI can help improve our operations and efficiency, but I'm feeling a bit overwhelmed and unsure where to start. Can you help me identify some areas of friction or pain within our organization where AI could make a significant impact? Here are a few details about our nonprofit:
- We have a small team managing donor relations, program coordination, and outreach.
- Our donations come through our website, as well as from events and direct mail campaigns.
- We spend a lot of time on manual tasks, such as responding to inquiries from donors and managing our social media presence.
- We struggle with tracking and analyzing donor data to improve our fundraising efforts.
- Our outreach and marketing efforts feel scattered, and we're not sure which strategies are most effective.
I'd appreciate any guidance on where AI might be able to help us streamline processes, save time, and improve our overall efficiency. Thanks!
Maximize AI's Impact
Revenue Generation
Explore how AI can help drive revenue growth, such as through personalized marketing, data analysis, lead generation, or sales automation.
Time Savings
Identify manual, repetitive tasks that can be automated using AI to free up your team's time and resources.
User Engagement/Customer Service
Leverage AI-powered chatbots, virtual assistants, and personalization to enhance the customer experience and improve user engagement.
Training/Education
Explore how AI can be used to create personalized learning experiences, automate content creation, and streamline employee training.
Real Example: Event Data Analysis
An organization is struggling to find the time and expertise to properly evaluate their event data. They want to understand why some events perform better than others in terms of attendance, amounts donated, and overall costs. Without this analysis, they are unable to make informed decisions about which events to focus on or how to optimize their event strategy.
Starting the AI Conversation with Data
Hi ChatGPT, I manage a small business, and I've attached an Excel file containing data from various marketing events we've held. The file includes details such as event topics, number of attendees, leads generated, venues, and other relevant information. I'd like your help to read, understand, and provide valuable insights from this data. Here are some specific questions and tasks I'd like you to focus on:
- Identify Trends: Can you identify any trends or patterns in the data, such as which event topics or venues attract the most attendees or generate the highest donations?
- Performance Analysis: Can you analyze the performance of our events over time to see if there are any seasonal variations or improvements in attendance and donations?
- Recommendations: Based on the data, can you provide recommendations for future events? For example, which topics or venues should we prioritize to maximize attendance and donations?
- Customer Insights: Are there any insights about our donors that we can glean from this data, such as the average donation per attendee or any notable differences between events?
- Visualization: Can you create some visualizations to help us better understand the data, such as charts or graphs showing key trends and comparisons?
Please let me know if you need any additional information or context to analyze the data effectively. Thank you!
Quick Prompting Tips...
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Be Clear/ Define Objective
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Context Matters
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Assign a Role/Persona
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Describe Data or Other Inputs
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Ask Specific Questions, or Specify Tasks
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Pretend You're Talking to Your Teenage Son...
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Don't Be Afraid to Start Over
Keep Your Tab Open
Improving Prompts
As you practice crafting prompts, your skills will improve, and the value you get from the AI tool will increase.
Utilize the Tool
Just like any employee, you have to invest time up front for the AI to ultimately save you time and make you money.
Evolving Capabilities
Chat will be different tomorrow than it was today, so keep an open mind and stay up-to-date with the tool's capabilities.
Other Powerful & Proven AI Tools
As you explore the world of AI, you'll discover a growing ecosystem of specialized tools and platforms designed to help businesses and individuals harness the power of this transformative technology. From chatbots and virtual assistants to data analysis and content creation, there's an AI-powered solution for a wide range of use cases.
Enhancing Productivity with AI Apps
Supernormal
An AI that writes your meeting notes, transcribing meetings in real-time and generating AI-powered summaries. It identifies key action items and decisions made during the meeting and integrates seamlessly with your calendar and note-taking apps.
Canva
All Canva is a user-friendly graphic design platform that allows users to create a wide range of visual content, including presentations, social media graphics, posters, documents, and other visual materials. It offers a drag-and-drop interface and provides access to a vast library of templates, images, icons, and fonts.
Gamma
Gamma is an AI-powered tool designed to enhance and streamline the process of creating presentations. It leverages advanced machine learning algorithms to assist users in building visually appealing, engaging, and informative presentations quickly and efficiently.
Enhancing Productivity with AI Apps
Perplexity
Perplexity is an AI-powered search engine that combines advanced language models with real-time web searching capabilities to provide concise, informative answers to user queries.
Sudioshot
StudioShot is a world-class virtual photography studio that uses custom AI to create incredible, photoreal portraits from a collection of selfies. Without the need for professional equipment or a physical studio, StudioShot transforms your selfies into high-quality, lifelike portraits.
Scribe
Scribe AI not only documents processes but also turns them into visual, step-by-step guides that are easy for anyone to follow. It integrates seamlessly with various platforms and supports multiple file formats, making it ideal for meetings, interviews, lectures, and more.
GPT for Teams
Collaborative AI
GPT for Teams enables seamless collaboration, allowing your entire organization to work together in a secure environment.
Tailored to You
All the knowledge and power of OpenAI's LLM as the foundation for building your company specific Chat experience.
Empower Your Team
Set rules, guidelines, and guardrails as your internal AI policy and then let your team build and explore without worry.
GPT Store
Discover the latest AI-powered tools and solutions at the GPT Store. From AI-driven chatbots and virtual assistants to data analysis and content creation tools, the GPT Store offers a one-stop-shop for all your AI needs. Explore our growing ecosystem of specialized offerings, each tailored to address specific challenges and unlock new opportunities for growth and innovation. Now completely free and open to the public.
Daisy Digital Ad Management
One quick shameless plug, but arguably one of the most powerful tools we've found with incredible potential for non-profits and small businesses.
- Fully Automated Digital Ad Management
- 90% lower Ad costs
- Over 100% increase in Click Thru traffic
- 85% Time Savings
- Centralized Management and Reporting
- Painless Ad Creation
MidJourney Image Generation
Unleash Your Creativity
MidJourney empowers you to bring your wildest ideas to life, transforming your imagination into breathtaking digital art.
Fantastic for Beginners
The group chat format allows you to see and learn from the image prompts of your peers. Level up your prompting FAST.
Great Community
Ask for help, guidance, or even get some free design work.
There's an AI for That!
TheresAnAIforThat.com is an amazing resource for discovering new AI tools and reading reviews. You can even search for tools based on your work role or the specific task you're trying to perform. Use it as a job board to find your next AI-powered hire!
AI for Digital Advertising
Utilizing AI to create, run and optimizing digital advertising across multiple platforms:
- 40% increase in event sign-ups
- 15% reduction in Ad spend
- Dramatic reduction in time required to manage campaigns
- Able to leverage audio and video Ads without any outside help or internal talent.
AI for Social Media Management
Utilizing an AI Social Media Automation tool (AutoGPT):
- Fully automated scheduled social postings up to 90 days out.
- No internal Social Media resources or talent
- Tool bridges multiple bots together
- Content Writer
- Visual Creation
- Content Editor
- Social Media Manager
AI for Data Analysis
Nonprofit leverages AI data analysis of their donor files to:
- Build out donor profiles based on publicly available information online
- Compare campaign objectives against donor profiles to identify top potential donors. (A's, B's, C's, D's etc)
- Asist in drafting personalized communications with each donor group
- Replaced consulting group that was providing similar service
Summary
- ChatGPT is, and will likely remain, the most powerful AI tool available to nonprofits and small to medium sized business.
- ChatGPT now has options for organizations to safely use and manage AI internally.
- Specialized AI tools can improve the efficacy of AI use, but caution should be used before establishing "Trust"
- Treat Chat like your teenage son, be clear and specific, check his work
- Practice Makes Perfect, keep an open tab…
- AI isn't going anywhere, you really HAVE to figure it out
Q&A
Let's Connect!
Contact Information
Trent's Open Office Hours
"Most" Thursdays 2-3PM
Marigold ONE11
Marigold111.com
Nonprofit Resources
Nonprofit Resources
Daisy Digital Ad Management
AI Ad Management
Legal Expertise in AI
Jack D. Horgan | Attorney
Today's Presentation
Visit: nam.marigold111.com
Monika Philp…
- Born in Poland 🇵🇱
- Director of Tech Talent and Transformation at AIM Institute
- Organizer of the Women in Technology of the Heartland Monthly Meetup
- Nonprofit Executive Institute Cohort Class 17
- Founding members of AI Omaha
- Nebraska Tech Collaborative Pioneer
- Women in Tech Global Ambassador
- Survivor of recent Tornado that destroyed her family home in Blair, Nebraska
Let's Connect!
AI and Nonprofits in the Real World
Smarter Marketing
Automated Assistance
Data-Driven Decisions
Top ChatGPT Prompts for Nonprofits
- Fundraising Ideas Act as a fundraising manager for a nonprofit dedicated to providing educational resources to underprivileged communities. Can you generate 10 unique fundraising ideas that align with our mission?
- Grant Proposal Assistance Act as a grant writer for a nonprofit focused on after-school tutoring programs. Can you draft a compelling introduction for a grant proposal seeking funding for our new initiative?
- Volunteer Recruitment Act as a volunteer coordinator for a nonprofit organizing community events. Can you create a persuasive recruitment email to attract new volunteers for our upcoming event?
- Donor Acknowledgment Act as a donor relations manager for a nonprofit that recently completed a fundraising campaign. Can you write a heartfelt thank-you letter for our donors?
- Social Media Content Act as a social media manager for a nonprofit aiming to highlight its impact. Can you develop a month's worth of social media posts that encourage engagement and showcase our work?
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